Board of Directors
Honorary Board
Advisory Council

Pennies in Action™ was founded by Uschi Keszler - Olympic athlete, Olympic coach, and breast cancer survivor.

In her quest to support research for breast cancer therapy programs that do not damage the immune system, Uschi has implemented her Pennies in Action Campaign. You might ask why Pennies in Action? Her vision is twofold:

First, she hopes to allow everyone, young and old, rich and poor, those with health insurance, and those without, to have ownership in this research. The amount each person gives may be relatively insignificant, for a penny alone has little value, but many pennies make many dollars. The important thing is that the giving should not be burdensome. But success in funding the research and the power to make a difference can come from just a few pennies if everyone takes part in even a small way. A wise man once said that a big number multiplied by a small number is a big number!

Secondly, this program has the potential to empower by keeping people informed of both the progress in the research and the advancement in the financial support of the research. Since all those who contribute their few pennies hold a concrete stake in the research that can remove cancer as a threat, Uschi believes that full disclosure must be the norm.

To this end, Uschi plans to keep all financial progress clearly in view with an image of pennies joined together end-to-end.  If each year 15 million people, just 5 percent of the American population,  gave just one penny a month, this important research could be supported and the distance toward the attainment of the goal could be reached. Power to the people comes from a powerful belief in the strength of the combined energy of all those who will benefit.

Board of Directors
Uschi Keszler, Chairman
Brain McDevitt
Tim Seifert
John O'Mally
Theresa Murtagh
George Sherback
Michelle Prossack

Honorary Board
Brian Orser, World Champion
Isabelle Brasseur, World Champion
Mark Gentile, Esquire
Randy Gardner, World Champion

Advisory Council
Natalya Linichuk, Olympic Champion
Gennadiy Karponosov, Olympic Champion
Jim Watson, Stanley Cup Winner
Stephane Charbonneau, NHL Player
Tanith Belbin, Olympic Silver Medallist
Benjamin Agosto, Olympic Silver Medallist
Josee Piccard, World & Olympic Coach
Stash Serafin, Blind Figure Skater
Jane Bazinet, Internationally Renowned Artist